These ads were created for a class project and published to @popchips_advertising Instagram page

Popchips Campaign

the objective

Update Popchips social media platform to better reflect the target audience and create consistency in brand image

Target Audience: Women ages 16-35 who live an active lifestyle and care about healthy eating

Insights:

Women in this age range primarily used Facebook and Instagram as their main social media platforms
Brand platforms were not updated frequently and brand message was blurred with inconsistent post styles
Popchips had included social media trends on their website, their most popular being the "chipart" section

It's OK to Play with your Food

I created several hand drawn pieces of chip artwork (“chipart”), focusing on staying fit/healthy and current events

Brand Persona: Combining a healthy lifestyle with a playful and fun atmosphere

Call to Action: We challenged consumers to add #playwithyourfood to their own chip-art in order to compete in social media contests