OPTX Grass

Originally built for the beach, the OPTX volleyball has been a Wilson AVP staple for years. In 2023, we targeted the grass players with a new version: the OPTX Grass.

This campaign was centered around how the bright phosphorous red color of the ball is meant to be seen against the contrast of the sky or grass. I took the lead in this campaign by creating all assets for the AVP beach tour, which debuted the grass ball, as well as direction for the photoshoot which focused on capturing heroic angles.