champaign county      nursing home

Creative Concept

A Vacation For Your Recovery

Most nursing homes are seen as a place to spend the remainder of your life in, which can be a negative message. We focused on the short term positive aspects of the rehabilitation center, by using the theme of vacation.

Message: CCNH will give you the support you need to recover

the Objective

Increase awareness and number of beds filled, increase traffic to website

Insights

Older adults have increased demand for short-term rehabilitation after experiencing illness, injury, or surgery